New SEO That Works Current Trend & Post Panda And Penguin
OLD SEO – what used to work?
On site optimization
Target specific keywords: Target a very specific set of keywords predominantly based on high search volume.
Design separate from SEO: onsite UX & usability usually came after a site had been optimized for search engines.
Almost no focus on mobile devices and site speed didn’t matter prior 2011.
One site content
- Write content for search engines: Content for targeted to search engine and high volume of search phrases
- Keyword density: A target keyword density was the basis of the creation of onsite content.
- Text content focus: onsite content used to be viewed as predominantly text content.
- Stuff title tag with keywords: target title tag and Meta description with target keyword. They didn’t need to read well, so long as your keywords were present.
- Microformat content markup: Google started parsing hCard microformat mark-ups in May 2009.
- Ghost writers: this kind of writing was the order of the day-authors and thought leaders were not rewarded with more search engine exposure.
Link building & off page optimization
Outsource copy writing and spin content: offsite content was outsourced offshore, spun and submitted to low quality article submission sites.
Aggressive exact match anchor text: link building with exact match anchor text got great ranking. Domain with primary keywords or exact match domains were gold. They required minimal amount of link building to get great rankings.
Blog network links worked: links from fake blogs or flogs, paid blog links, made of Adsense or MFA sites and blog networks got rankings
Automated directory submissions: mass duplicate and automated directory submissions to free, low quality directories with no review process were rife.
Online PR – write and submit: used primarily for backlinks generation, regardless of whether the release was actually newsworthy.
Xrumer automated blog commenting: automated software blog commenting software sometimes improved your rankings
Links more important than social media: Articles were submitted to Digg, Stumbled upon, Reddit, Delicious, Yahoo buzz, Facebook and twitter were still emerging.
New approach to SEO post panda & penguin updates
Target a wider range of keywords: Those are likely to convert, focus on intent and data from PPC conversions.
- User experience is No.1 Priority: Avoid poor site engagement increase average time on site, pages per visit and reduce bounce rates. Title tag must still be optimized.
- Responsive designs – think mobiles and think tablets. Page load times are important to users and rankings.
Write compelling content for your audience: write naturally sounding engaging content targeted to humans and not to search engines. Focus on your target audience.
Keyword density not overly important: refrain from being repetitive with keywords as it can be flagged as content spam. Content is diverse and multi faceted. A lot of thought is put in to videos, infographics, internet names, documents, podcasts and presentation.
- Sell your content with your Title tags: Create compelling title and meta description tags view them as adverts that sell your content.
- Schema.org & a more semantic web: bing, Google & Yahoo launched Schema.org. Rich snippet reviews, recipes, video mark ups in June 2011. Its hugely important to on page SEO.
- Rel authorship: the rel authorship tag is critical for publisher. It humanises the search results and adds a layer of trust.
Link building & off page optimization
Generate highly creative sharable content: focus on highly professional & creative content from writers, video producers / editors, graphic or infographic designers. Promote your content through social media and target quality sites rather than quantity.
- Link diversity & brand links: It is key backlinks should comprise of branded anchor text, long tail or partial match anchor text and occasional noise anchors like “Click Here”.
- Build a long lasting brand: It’s all about branding now, focus almost all efforts on building traction to the core domain of your brand. Search engines are looking at social signals to determine brand domains. They are looking at linked in employees’ accounts, Facebook, twitter and of course Google+
Guest blogging: High quality guest blogging along with social signals from a dedicated and active audience count as legitimate links.
Manual quality checked submissions: carefully selected industry and local directories. Directories should be typically paid and human reviewed. Best results from uniquely written description tailored to the audience of each directory.
Strategic PR – back to real PR: these backlinks barely count. Real PR matters and only newsworthy press releases should be launched and creativity is the key.
Talk and connect with real people: blog comments links have no impact on rankings. They are used for building relationship and for gaining direct traffic.
Social traction correlates with links: Social media is the core content promotional channel, Google+, Twitter, Facebook, Linkedin and Pinterest are most important Social Media Platforms to SEO.